Unless you specialise in name card printing, it can be a challenge when it comes to identifying the best material to print on for your name cards. Choosing wrongly can put your expenditure and quality of name card at risk. But not to worry, here’s how you can begin identifying the best print material for your name cards even as an amateur:
Take a look at your name card design and narrow your vague requirements into ones that are as specific as possible. What colours are you using? What kind of finishing options would go well with it? What cut do you need? What budget do you have? What is your name card design focused on? Is it your logo, is it the typography? When it comes to printing, are you going to print on both sides or just on one?
One of the most important factors of good print material is how well the ink can hold, especially when it comes to print jobs where you have to use a lot of black or print on both ends. You need your name card to be able to be printed well but also remain sturdy against damage. The lighter your card, the easier it is to sustain damage through wear and tear as well as bend.
- Special requirements
Are there any special requirements in your name card design? For example, texture. Apart from re-creating the textured effect with ink, which can be costly and a demanding print job on your printer, you can actually substitute the standard name card printing material with textured material as long as they are print friendly. However, a few test prints are required to match colour values and to test out how they actually look. If you need additional finishing options, then make sure that textured material can sustain it.
- Finishing options
There are actually a vast variety of card stock available- but the most popular ones are glossy, matte and silk. Depending on your requirements, these material are going to produce different results. If you are looking for something that’s more reflective with a smooth sheen, then glossy or silk paper would be ideal. However if you are looking for something practical and legible under all lighting, matte paper would be good.
- Printing compatibility
If you are printing your name cards at home, make sure that the material you chose works well with your type of printer since there is a slight difference between inkjet and laser printers. If you decide to hire a professional service provider for name card printing, you can consult them regarding the type of printing they do as well as what materials they offer.
Certain things take a lot of testing and trial practices so don’t be discouraged if you can’t get it right the first time! Once you are successful however, you’ll be set!