1. Project Specs
Designing print-ready name cards is important to make sure that the end products are of excellent quality. Name card and name card printing processes require accuracy and precision. The information contained on the cards act as marketing tools for the brands that they represent. Therefore, before engaging in the printing process, the designer must consider some factors. These factors include the clients’ budget, branding, and style. They should also consider the preferred printing materials and company. Thus, the designer must consider all their clients’ specifications for the name card printing project.
2. Design Program
The name cards can be designed in either a raster or a vector program. Nonetheless, the designer must make sure that they are designing using the best program for top quality results. Whichever the choice, many companies have templates available in both raster and vector methods ready for download.
When using a vector program, the designer should ideally use Adobe Illustrator or Adobe InDesign. If the designer chooses to use the raster program, they should use Adobe Photoshop and set the document resolution to 300 DPI for better print purposes.
3. Document Color Mode
The standard color model for a name card and name card printing process is the CMYK. That is the default color for much software. Nonetheless, the designer must always check keenly to make sure that the color is not set to RGB before they begin the designing process. Here below are the methods that designers may use to ensure that the color is set at CMYK:
• Photoshop: Image > Mode > CMYK Color
• InDesign: Window > Color (make sure that the CMYK color option is selected)
• Illustrator: File > Document Color Mode > CMYK Color
4. Bleeds set up
Before designing the name cards, the designer should make sure that the bleeds are set up correctly. These bleeds are determined by the printing company and their template designs. Features of the bleed that should be comprehensively considered are the safe area, the trim, and the bleed area. These factors enable the designer to come up with an ideal design that does not leave any white space after the printing and cutting process is completed. When the designs are set up perfectly according to the template, then the design can be easily adjusted to printer specifications.
5. Correct uses of images
The name card printing process requires that the designer has used images with the correct resolution. If there are any images used in the design, they should meet the minimum resolution of 300 DPI. Therefore, with these standard resolutions, the name card images are easily viewable on the business cards and name cards have been printed.
6. Legal uses of Fonts
For the purposes of name cards and business cards, designers should embed fonts in the clients’ files. This embedding makes sure that the fonts are still editable, and they result in top quality prints. For starters, the designers must check if the license permits the fonts to be embedded in the clients’ files. There are free fonts available. Nonetheless, for the fonts that need purchasing, their legality must first be certified before they are incorporated into the name card designs.
7. Saving the design in all the right file formats
There are several file formats that name card designers should provide for their clients. These formats include:
• AI, ID, CDW or PSD
With all these formats available, the client can print their ready designs with ease using any online printing service.
Before the business card and name card printing process, the designers should make sure that they follow the above-named tips to the letter keenly. These tips save time and reduce the chances of clients asking for revisions after the designing process is completed. Additionally, following these tips makes sure that the designs fulfill the minimum requirements set for business card files. When these requirements are fulfilled, the files are easily adapted to various printing companies and specifications.