Name card design can be as fun experience, especially when you are the one designing it from scratch since it is akin to forging your own marketing tool. But before you begin delving into the exciting word of name card design, there are some things you do have to pay attention to. Here’s something to help you out:
Before you begin with the design process, it is always good to draft out some practice designs on paper so that you know what to put in and where to put it in. Once you have gotten your design approved, then begin designing using a software. People commonly use design software like Photoshop but if you are looking for something a lot more precise, especially when you are making use of logos or negative space, you want to go for logo making software like Adobe illustrator.
Fortunately, the internet is an endless resource that’s forever saving us from floundering. Take a look at the free templates offered online and pick the ones that are closest to your desired design. Most free templates come with an already prepared scale and other desired settings for printing so you do not have to worry about starting those from scratch. Once you have accustomed yourself to the template, you can begin with the designing. If you need references to inspire you, there are those available too.
- Colour Correcting
Colour correcting is an essential step when you want to make the final product resemble the one you see on your computer screen as closely as possible. Keep in mind that colour values can be changed and distorted based on the amount of lighting you have designed it under as well as your printer settings. So what you can do is tweak the printer settings to match the colour resolution you need. But remember that most printers, especially outsourced name card printing services, mostly use CMYK instead of RGB.
Before you print, narrow down the material you wish to print your name card on. Bear in mind that your design will look and feel different when printed on different materials so decide one material type first with the help of a certified professional if you are able. Once you have gotten the material, try and run a few test prints so that you will be able to tweak the printer settings to match.
- Additional Finishing
Additional finishing is usually optional but something to definitely consider when you’re out to make impressions with your name card. Research your options and see what you can do to add a distinctness to your name card design.
As long as you pay attention to these 5 things, you should be all set and your name card design should encounter little to no problems! Happy designing and all the best in your process!