A name card is an essential component of a marketing plan. Your card should make a good impression on the people you give it to. A client builds an opinion about your business based on what they see on your card. You need a great design to impress your clients. Here are some of the factors that you should keep in mind when you are designing a business card.
Use the Right Size
This is one of the most important things you need to consider when it comes to a name card design. There are various size options to choose from but the most popular one is 90 mm x 55 mm. The size should be adequate to accommodate all the details you want to include. However, it has to be a reasonable size that you can easily fit into a shirt pocket or card holder.
It is advisable to leave out borders when you are designing a card for your business. Borders are aesthetically appealing on a card but they make the edges seem lopsided once they are cut. A lopsided card can make you appear unprofessional. It is safer to leave out the borders.
Add Appealing Colours
It is important to select the most appealing colours when you are designing a name card. You want it to stand out and this is only possible if you use the right colour combination. The colours that you select should be consistent with what you have used in other media such as Twitter, Facebook, and your official site. Consistent colour use allows you to create a professional image. Experiment with a variety of colours before you settle on the final combination. You can also get feedback from other people to ensure you pick the best.
Include Essential Details
A good name card design has all the details that a potential client would want to know including:
- Job title
- Contact information
Use a name that your clients are familiar with on your card. Include the specific organization that you are working with. The contact details should include phone numbers, physical address, email address, and social media profiles.
A great name card should have legible text. The recipient should be able to read all the information you have included without straining. One of the most common mistakes that people make is using very small print for their email and website address. The text you use should be a minimum of 8 pt. The font also needs to be clear and in a bold colour. Every detail on your card is vital but you should ensure your name and contact details are bolder or larger compared to the other information.
A good name card design is clutter free. Most business people try to create compelling name cards by including all the information that they think will set them apart from the rest. On the contrary, including too much information can distort your general message and even confuse your prospective clients. Once you have included your name and contact details, the other information is unnecessary. You do not want to seem desperate by trying to over impress the clients. Your name card helps you to establish a relationship with clients. Once this is done, you can give them the rest of the information.
Use a Unique Finish
One of the best ways to make an impressive name card is to use unusual finishes. You can take advantage of metallic inks and foil blocking to design a great looking card. This may be more expensive initially but it will be worth it when you get the clients you are targeting. The kind of printer you use will determine the type of finish you get.
Make your Card Practical
A great name card design is practical. Your design should incorporate both form and function. You can create a card that can also be used as a holder. This allows your client to see your contact details every day for a longer period. Your card has to get adequate exposure if you want to meet your objectives.
Artwork is a great addition on a name card but it has to be appropriate. The artwork you incorporate in your design should be related to your business.