Name cards are small cards that contain information about an individual or company. They are often offered during formal settings but they can be used in social events as well. These cards are used to network and market certain products and services.
Name cards usually include an individual’s name, company name or logo, and contact details. People include more than one contact detail to make it convenient for recipients to get in touch. You can include a website address, email address, telephone number, and physical address. Social media has become one of the most popular communication channels. For this reason, name cards also include social media profiles such as Twitter, LinkedIn, and Facebook. These details are essential but less is always more when it comes to a name card. It is better to have a simple design that allows the recipient to focus on the most important details.
These cards can be printed on different types of paper depending on the kind of impact that you would like to make on recipients. The quality of paper used is very important because it represents you. Cheap paper may make you seem less professional and this can put off some people. Printing methods, visual effects, and cost also vary depending on individual preferences.
Name cards come in a standard size that makes it easy for people to keep them in their pockets and wallets. But it is possible to choose a bigger or smaller size. The size you choose should allow you to make an impression. Small cards may get lost while big ones may be inconvenient in terms of storage.
Images are also common on name cards especially for individuals and companies that are in the creative industry. The images that are used have to be related to the services and products that are offered. It is better to limit the number of images you include to avoid clutter on the card. A single image may be more effective if the recipients can relate it to your business.
Most name cards only have information at the front but there are cards that used both sides to include all the necessary details without overwhelming a recipient. Folded name cards are a good example of cards that contain information on both sides. These cards allow you to include additional information without using a larger card.
Types of Name Cards
If you are in a conservative industry or you are looking for a simple name card, the best choice is a classic design. This kind of card contains all the basic information that is required without any artistic elements. You can make it attractive by using quality paper. A classic name card is ideal if you want to appear professional.
If you are looking for something unique, a wild format name card is suitable. You can use a folded design that will turn your name card into a brochure. Another option is a name card that is smaller than the standard size. These are great ways to make your name card noticeable but it is necessary to think about how the card will be stored.
For those who solely rely on social networks for communication, you can design a name card that only includes your social network pages. Some people do not use their phones or postal address to communicate with potential contacts. If you are this kind of person, you do not have to include any contact details that you do not intend to use. One of the most important things to keep in mind while designing a name card is that it is supposed to make it easy for people to communicate with your. For a person who spends several hours on social networks, you should include URLs of your Facebook page and Twitter account. You can also include your IM information on the name card.
A name card can also take the form of an object that is connected to the type of services and products that you offer. If you are in the auto industry, the name card can be shaped like a car. This type of card will definitely make an impression.