A quality name card can help you get new networks and opportunities. It can create a lasting impression on recipients. On the other hand, a poor quality card will have an adverse effect on your marketing efforts. In spite of the shift to digital technology, printed name cards continue to play an essential role when it comes to conventional face-to-face business meetings. Name cards come in handy when you attend networking events or meet prospective clients. There are three factors that you need to keep in mind to design a quality name card including:
Quality name cards are simple. When you are designing a name card, you should remember that less is more. You do not have to put in a lot of information on the card. The information you include should just be enough to communicate your message. Think simplicity when you are adding text, logos, and colors. Successful business cards tend to have open, clean designs.
A simple name card has a greater impact on the recipient. You need to use a virtually elegant design that is free of clutter to make your name cards memorable. Simple name cards tend to appear more professional compared to the ones that include several features.
When there is too much detail, you take the recipients’ attention away from what you want them to know about you and your business. Some of the most important details to put on the card include:
- Your name
- Company logo
- Contact information such as mobile number and email
- Job title
- Web address
- Business location
- Quick response codes (QR codes)
- Social media profile
Most of the cards that have been designed over the last decade tend to fill every inch of the card with slogans, job titles, pictures, and graphics. But people are moving past this and they now realize that a name card serves its intended purpose when it is simple. If the essential information that you want to include on your name card does not fit on one side, you can use both sides. This is a better option compared to squeezing everything on a single side.
Quality name cards are impressive. You need to design cards that your contacts and prospective clients will remember for a long time. Your name card should ignite conversation immediately you hand them out. Use designs that will make people want to know more. You can take advantage of unusual materials such as metal and plastic to make your name card memorable. But it is still possible to make it unique if you decide to use normal paper. Printing companies can use rounded corners, textured finishes, or heavier paper to create a unique name card with 3D depth.
Name cards are an investment into a company’s future and they can offer great returns. It may cost a lot of money to come up with an outstanding name card but if it gives you the kind of impression you desire, it is worth it. Find a way to create unique name cards that are within your budget.
Matches your Brand
A quality name card will make the right impression on the recipient if it matches with your brand. An unusual name card is memorable but it may not serve its purpose if the design is not aligned with your brand.
Every aspect that you include on your name card design has to complement the kind of image you want to portray about your company. You need to carry out comprehensive research and take enough time to identity the most appropriate materials, typeface, and color pallet to match your brand.
You need to have some personality in your name card. Take advantage of different colors, textures and heavy paper to create something suitable for your brand. One of the most important factors to keep in mind when you are trying to align the design with your brand is consistency. If you have to make several name cards for employees in different departments, you have to ensure there is consistency. Your brand message has to be consistent. Clients and contacts will relate better with your brand if the message in your name cards is consistent.