Despite beliefs, there are actually clear differences between ordinary name cards and professional name cards. Today, we discuss where their differences lie and find out which name cards best fit you. Here are some things to pay attention to:
Ordinary name cards are a unique and creative method of advertising as an entrepreneur or a freelancing individual where building up your brand and tying it to your reputation as an individual is essential. Whereas professional name cards on the other hand, focus on advertising for corporations and your position in part of a corporate entity.
While both have similar purposes, one will find that ordinary name cards grant users the creative space of experimenting and reinventing their brand to their heart’s content whereas professional name cards are often tied down to associating with the nature of their business, though it’s not to say that professional name cards cannot be creative too.
The user demographic behind ordinary name cards and professional name cards are distinct as well. Ordinary name cards are often designed, created and used by highly individualistic career types like bloggers, social media influencers, graphic designers, journalists, and freelancers who are likely to advertise their various social platforms. Whereas professional name cards are more geared towards budding entrepreneurs, employees of corporations, accountants and the like.
Ordinary name cards are usually distributed amongst casual business meetings and sit down sessions where potential clients are meeting with the individual. They could be offered during events like training courses, entrepreneur meet ups and other social-focused gatherings since individuals are connecting on an individual level. Professional name cards however, are given out during official business meetings and formal gatherings.
At the end of the day, both ordinary name cards and professional name cards are only useful when they contain relevant information. Ordinary name cards may contain details like social media platform links, email addresses, and the individual’s details whereas professional name cards would likely contain an office address and other relevant contact details. Disregarding the situations in which they are used, both satisfy similar purposes.
Name cards are effective marketing tools for their owners as long as their potential is effectively harnessed in the right situation and under the right circumstances. Both ordinary name cards and professional name cards are created with the intent to advertise and bring about business opportunities to their owner. The distinction between both name card types would be how they are used as well as who is using them. When effectively used, both name card types can bring the user benefits. Examine your business type and what you plan to achieve. Are you more suited for ordinary name cards or professional name cards?