There are many situations in which people can benefit from the use of name cards. These cards were once one of the most valuable tools in business communication. You met someone and you handed that person a name card. It was once the only real way to communicate with others. Today, though, the Internet has made it less of a popular option. Nevertheless, when it comes to marketing your skills, creating contracts and opportunities, and getting in touch with others, name cards are still valuable and not a waste.
Are Name Cards a Waste?
A quick look around the web and chances are you’ll find more than a few online marketers stating that name cards are a waste- that they no longer meet the needs of users and, in some cases, just create more material in landfills. That’s not true at all. The problem, on the other hand, is that it is very common for these cards to be ineffective because of poor design. Rather, work with business card services to create effective, useful cards that get the attention of users.
How to Create Winning Name Cards
A few key things go into the process of creating a successful name card. If you are like many people, you follow the standard procedure and format provided by the business card services provider. What’s important, on the other hand, is to create a card that does the following:
It needs to provide specific information about how to contact you, but not just a phone number. Be sure to add your social medial profile links or at least your email and website address.
Make it stand out. Use high quality paper so that the item seems heavier and more valuable. People are more likely to keep higher value cards in their wallet.
Give the user a reason to call you. What do you want them to remember about you? It may be your slogan or your logo. It should be something that tells them what you can offer. Be clear on what you do, what you offer, and why they should call you right now.
Let’s face it. Much of your marketing happens online. However, even in mostly online businesses, there are going to be times when you run into people in person and want to provide them with a business card. Without these in hand, though, it can be hard to communicate your information. Most likely, they will not remember your Facebook name or your Twitter handle. They won’t remember your website address or the name of your blog. However, when you give them a professional, clear and effectively designed business card, they will be able to get in touch with you whenever they decide to do so.