Logos cast an impression on clients even before they log on to the website or walk through the company doors. Therefore it’s crucial that a logo gives a good impression of a company and what it represents. So much depends on this one image representation, hence companies must choose their logos wisely, taking into account how typeface, text, colour, and imagery relate with the company’s vision and mission. Logo design creation becomes key; the big question being which logo style best suits a specific company.
Logo design creators should take brand awareness into account before creating a logo. If the company is new, the first task is to create a logo that builds brand awareness. Consistently using the same logo style enables clients and customers to recognize the image associated with a particular company. Take a look at the best-selling companies today around the globe, you realize that their logos have penetrated the market deeply and customers from around the globe are able to identify the logos and the companies they stand for, regardless of their cultural background, geographical location or local language.
The popularity of the company is key to choosing which style of logo is right for you. Logo design creation involves evaluating the size and prominence of the company and brand. It is important to note that some logos are optimal for large companies while different styles are efficient for small companies. Big companies ‘find the brand mark as an effective way to make an impression worldwide without using words. It is advisable for small companies to adopt a logo design that bears a word mark. A word mark focuses all the attention to the company name which goes a long way in building the brand of a small company. It is critical to also consider the future ambitions of your company in creating a logo design that works for the company. If the company has plans to expand to an international brand it is better to use a brand mark logo from the beginning though there is always that risk of reducing your brand popularity in the event of this transition.
The length of a company’s name is an important aspect in determining what logo design is best for it. Companies with long names should consider a logo design that builds the brand around two or three letters. In instances where the company’s name is not long enough, using the emblem logo style to position the name inside the shape is most effective; consider the best typefaces to use for the text inside the shape. Start by identifying the most popular logo designs from the industry that the company operates in.
Does a company have that unique word that can easily be pronounced? If it has one, using the word mark as the logo design is more effective. When considering word marks as logo designs there should be a personal touch generated from the word for example block letters imply strength and professionalism. However there is no need to worry if the company has no unique name, the combo logo design can save the day as it is an attractive option too. By and large, logo design determines a company’s success in its operating industry.