When it comes to name card design, the subject of embossing or debossing will eventually pop up. But how do you know which process to use for your name cards to optimise the overall aesthetic value of your best marketing tool? Here’s what you have to know:
The process of embossing and debossing both includes pressing shapes and texture into material, usually paper, through the use of pressure and also heat. The difference in embossing and debossing however, is that embossing is the process used to give the material a raised impression. Debossing on the other hand, is a process used to create indentation. Meaning to say, embossing will give your name cards a 3D effect since it makes the design ‘pop out’ while debossing gives your name card the visual effect of words being etched or carved into your name card.
Generally when it comes to name card design and printing, debossing is less commonly used compared to embossing. Nevertheless, debossing is still an elegant and efficient process to adopt in name card designing all the same. It’s crucial to note how you want your name card to look like- debossing only affects your name card on one side, if the card you’re using the process on is thick. But with embossing, since it creates raised images, there will be a reverse copy of your desired image on the back of the card while the raised image is on the front.
It’s also good to be aware that you will need to prepare and design a template of your namecard logo or artwork if you require embossing. If attention to detail is what you require for the overall presentation of your name card, then embossing is the process for you. However, debossing actually provides you with a lot more design options when combined with other elements. Like dog tags or leather, which are materials you can consider using to give your name card a special touch.
Now that you are aware of the different results you are able to attain, you will better be able to select the ideal process for your name card design. Don’t be afraid to experiment around with other elements and emboss or deboss them before you finalise the design of your name card for your company.