Everyone in the business industry knows very well that your name card is your strongest and best marketing tool. You want to be remembered, you want to make an impression in the hopes of not only building connections but also to encourage business opportunities. Hence, it is imperative that your name cards create a strong impact from the get go. Here’s how to create high-impact name card designs using 5 steps:
- Core message
Make use of the free space in the name card effectively by planning the details you want inserted into your name cards. Just the essentials for contact as well as a brief idea of what your corporation is about/wishes to achieve and provide would be sufficient. In fact, if elegance is something that you wish to achieve, you can better do so with minimalistic text and space would be an important factor to balance.
- Colour Psychology
The concept of colour psychology is not to be missed. Just like how the colours of an art piece influences the viewers differently, so would the colours of your name cards. Experiment around with colour combinations that mesh well with your corporation’s logo for branding, or go the extra mile and create stronger impressions by applying fancy yet subtle finishings like a colour gradient or even just colour on the side. The possibilities are endless, as long as you find an approach that best fits your company.
Texture to name card designs can be applied either through tactile or visual means. The material used for your name cards can contribute a large factor to the overall result as well as engage the receiver through the feeling of the name card. On the other hand, if you wish to create a textured effect through visual representation alone, patterns like grids and grunge effects can very well cast a strong impression.
What good would name card designs be if your clients are unable to identify who it’s from? Your name card designs should be consistent with your branding- logo, company colours and other relevant details make up important factors that should not be ignored.
Incorporate function to your name card designs so that potential clients are more likely to retain your name cards instead of discarding them. While it may cost more in terms of production, the likelihood that your name card will gain favourable opinions/impressions is greater if you can make it useful or interactive to the clients.
If you are able to achieve these 5 steps in your final name card, then your name cards are sure to generate a higher impact amongst the rest of your potential competition. When used well, they could potentially open up future paths for collaboration and business. Take a look at your current name card design- is it time for a revamp?