A name card is more than a means of sharing your contacts- it also symbolises the type of business person you are. It has the capability of enhancing the identity of your brand with the right combination between aesthetics and information. Customers and potential business partners are used to receiving a substantial number of name cards, so it is vital for one to make sure that their name card leaves a long and good enough impression to make them stick out of the lot. Below are some of the key reasons your name card needs a logo:
Having a logo is basically akin to having a graphical representation of your name and your company. It acts as a brand of your enterprise. It is significant for you to note that it is ill advised to put different logos on every card. A customer is more likely to get a lasting memory of the card if he sees the same name and logo repeatedly in comparison to the same name on cards with different logos. Branding your enterprise also communicates the level of establishment your organisation to the consumer and other entrepreneurial associates. It complements the level of seriousness and professionalism you want to do business with. It increases the chances of attracting venture capitalists as the logo portrays a well-rounded business package. Moreover, a logo can be used to complement the name of the organisation.
It can act as a visual clue to what is written on the card. The same concept applies to explaining what type of industry your enterprise specialises in.
The art of using a namecard is to appeal to the consumer’s eye and coerce him or her into dialing the number. When designing a namecard, one has many entities to exploit to make it exceptional. From colour to the font design, the options are as varied as they are many. Without a logo, one can mistakenly overcompensate on the font and risk giving it too much razzle-dazzle, making it hard to read.
Adding a logo adds to the variety of ways one can design a card. After all, logos are easier to remember and identify when compared to words.
Furthermore, logos open up to a much more dynamic design option of applying graphics. Since it is a symbol, therefore, easier to remember, it can be customised in the most creative of manners, with simple computer applications. A breathtaking design is more likely to bolster the wow effect the prospective customer feels once s/he has laid eyes on the name card.
What is most interesting is that one does not need to be a computer guru to design a logo. There are websites that provide tips and links to free-to-use software as well as practical tips that can guide one through the do-it-yourself process. It provides an informative source for new and fresh ideas on how to name a business card, how to properly manage font design principles as well as unique namecard layout tips and tricks.