Colours play a vital role in how people perceive things. The impact of colour on perception has been researched extensively throughout the years and the results were astounding. Studies have shown that different colours are associated with different situations in an individual’s life, and they differ from person to person based on cultural as well as environmental influences.
Applying the colour theory on your namecards can have an impact on what people think about the company, even though this will happen subconsciously. The colour of a namecard can communicate a lot about an enterprise. Namecard printing with colour enhancement enables an enterprise to express itself positively towards clients; it exclusively communicates seriousness and commitment about the company in their area of specialisation.
So what do the different colours convey? Following is a brief highlight on how the colours impact marketing and what they indicate about someone’s personality. The colours can be divided into primary (red, blue and yellow) and secondary (green, orange and purple).
This colour evokes strong emotions. It increases passion and intensity of something. It also increases the appetite for something. When used in marketing, red increases the heart rate of the person who sees it. It creates some urgency and makes a person want to get something as soon as possible.
It seen as a warm colour. It increases cheerfulness and it encourages communication. Psychologists also report that yellow stimulates the nervous system and mental processes. It grabs attention and it shows clarity. Something that any business needs. It is used as a symbol of youthfulness and optimism.
It represents peace and serenity. It increases productivity. It also creates a sense of security and trust in someone or something. Therefore, blue is a sensible colour that’s often used in business operations and products like rubber stamps.
Orange shows warmth and enthusiasm. It also often used to caution. In a business setting, it indicates aggression while at the same time being friendly, cheerful and confident and creates a call to action mood.
Green is used to symbolise new growth and money. It also constitutes health and tranquillity. It is often used to relax, especially in a business environment.
Purple indicates royalty, wealth and wisdom. It is used to sooth and calm. A brand using this colour it presents itself as a creative, imaginative and wise enterprise.
As one uses the colours to enhance their namecards; there are few things they should look into before they do namecard colour printing.
Those things include:
- Match colour tones in such a way that the key elements stand out.
- Consider incorporating a right photo.
- Do not relay images that can be downloaded from the internet. It should enhance the unique identity of the company.
- One should not use colours that vary from the brand of the enterprise. The people should be able to relate the name card and the company.
In the 21st century, the difference between an average business and a successful one can be as simple as the presentation of namecards. Elevate your enterprise to the next level through namecard colour printing.