Your logo design is an important part of your arsenal of branding tools. Therefore, it is imperative to choose only the best design aspects for it, especially when it comes to logo fonts. Here are some tips on how you can choose the right logo font for your name cards in just 5 steps:
Before you even begin to draft your first design, get the logistics and planning out of the way first. Logo fonts for name cards should effectively match up with the design, purpose and message of your logo. This way, you will be creating a guideline for yourself to keep in line with, which is advantageous since every logo font creates different ‘moods’. You need to make sure that the logo font fits the overall message and ‘mood’ of your name card design to prevent a visual disconnect.
Create a ‘skeleton’, a base example of your logo design against your name card template. This will act as a reference when you experiment with the logo font and realistically show you what the outcome will be for each example so that you can make better informed choices. Logo fonts are usually created using either body fonts (fonts found in books, magazines, websites) which are designed for optimal reading with minimal distraction or display fonts (fonts that resemble article headings) that are designed to catch attention and make bigger impacts.
- Arrangement and Combination
When using more than one type of logo font, much work has to be put into place so that the logo font complement one another without vying and clashing for attention. You can find the right combination by either searching for logo fonts that share a similar quality ( height, width, structure) or the same purpose. Keep your logo fonts simplistic and you should be all set.
The right logo font for your name cards should be readable and clear cut enough to convey the details to your potential client. Take into account the size of your logo text against your overall logo design as well as the name card size. Adjust the spacing between text to an appropriate distance for comfortable reading, take into account the height of both lowercase and uppercase letters, the leading, and also the kerning.
Achieving the right font doesn’t often require spending. If you are willing to search, there are actually plenty resources and websites online that allows you to download fonts for free, for example: Font Squirrel, Google Fonts and DaFont. Just keep in mind whether there is a license to the font and read up on the terms and conditions to ensure that you are using it within the limits/requirements set by the designer.