Unbeknownst to many others, your name cards are actually the best marketing tools you have in your arsenal, and so sadly they aren’t being used up to their potential. Here are some ways to convert your name cards into the marketing weapons they are:
It’s 2016 and innovation is all around us. Don’t just stick to traditional name cards, try out a new design. Something both aesthetically pleasing as well as functional would be ideal as a marketing tool, like the cheese grater/name card by Bon Vivant Cheese Shop. It’s bold, unique and serves up a great conversational starter- which is exactly what you need.
- Call to Action
QR Code name cards are rising in popularity these days so why not try that out? Include a QR code on your name cards with it linking to discounts and other benefits to convince people to perform a call to action- perhaps signing up for newsletters from your company website. You can also make use of the amount of conversions to see how effective your name card design is.
Interactivity adds positivity in terms of casting stronger impressions. Give your prospective something engaging, either through design or functionality and you will definitely earn some compliments and reactions to it. Use that as an opening to explain the thought process that went into it and who knows, you may just walk away with a possible partnership or business opportunity.
With the whole psychology of people gravitating towards others who give instead of take in mind, increase your appeal by doing exactly that. Think about what you can give away to other people. For example, if you are a company working with hair, you can consider making a name card that can double up as a comb. or attaching hair clips. The little things can come a long way.
What better way to increase your own credibility by placing in testimonials of long time clients? People all want to know the dependability of a business before trying out something after all. So if you can display proof that you or your business can be counted on, it can actually do your business a lot of good.
But out of all of these, while they do help, one factor remains- personal touch holds all importance. Make sure to cast a strong impression by making the exchanging of name cards a memorable event. In that way, along with the assistance of your name card, you will leave a warm impression on your prospective partner or customer for a longer time.