Despite being in the golden age of technological communication, the business card remains an important part of entrepreneurship and business. It provides a useful method of bringing new clients or networking with other business people. Therefore, choosing the right name Card-Design is important because it is a reflection of the business.
One of the first considerations is the use of professional design. It is important for a name card to reflect the professionalism of the business. This involves the use of a design that is none generic to ensure that the name card stands out from others. Based on this, the first don’t in this scenario is the choice of a name card that is too generic that it blends with the other cards.
Another important thing on a name card is the readability. Many people opt for very creative designs using calligraphy and styled fonts. However, over decoration can lead to the lack of readability in a card. A good name card should be readable since this is the main purpose of the card. While decoration creates uniqueness, it is important to ensure that it’s still legible.
The next consideration in the creation of a good card is the type of layout. The conventional size of a name card is 2 inches in width by 3.5 inches in length. However, some people wish to make their cards unique by creating odd shapes. It is important to bear in mind that the main purpose of a name card is storage so that the prospective customer or fellow business person can retrieve it when required. An oddly shaped layout can lead to difficulty in storage, and the person may opt to dispose of it. A good layout does not work against the purpose of the business.
Colour co-ordination is an important consideration when designing the name card. Good colour coordination is important. While, bold colours may make the business card stand out, the colour should not overshadow other parts of the card. A common mistake is using a colour that misrepresents the logo. An example is someone with an orange card while the business logo has some orange hues. The card will misrepresent the logo and create difficulty in identification of the business. The best colour hues are either dark hue like grey, black and navy blue. This will provide a unique colour that is readable while highlighting the logo.
Finally, the information must be laid out properly. A name card should not be printed with too much information in a small space. A proper layout should allow the business name, logo, individuals name and position on one side while contact information should be placed on the other side. The contact information should be adequate offering different ways of communicating, such as a phone number, email address or even a linked in profile.
The creation of good cards requires finesse. One should opt for a professional design as opposed to a generic card design. Secondly, the creativity in the card should not affect readability of the card. Third, a layout that improves storage is better than a creative design that will be discarded. The colours used should not affect the readability of the information or misrepresent the logo. Finally, adequate information should be present on the card.