If name card design and name card printing are services you are passionate about providing, you would more or less encounter clients and these types of questions regardless of whether you are working as part of a corporation or a freelance designer. Understandably, sometimes you may fumble with answers when caught unawares so here are 5 common questions you should expect and prepare to answer:
When it comes to name card design, the software design and actual printed product can show a difference in colour. This is made even more so with the material that the name cards are printed on since different paper affects ink vibrancy to varying degrees. Your client will definitely ask for your advice on the materials they should be printing their name cards on so it’s good to cite examples based on their design.
2. Delivery time
Another assurance your clients would want to clarify would be the time it takes for the name card design to be completed. Make sure you give an accurate estimate of how long you would need to finish the design. Be honest about it, because you don’t want to burn yourself out rushing for a deadline you can’t meet. Building up a good reputation is important for future business opportunities.
The price of name card design is also imperative to discuss with your client. If you are able to, come up with a calculation system so that you can clearly explain to your client what you are charging them based on and ensure that the prices charged are reasonable. Make sure to draft up an invoice and get your customers to agree with the prices before proceeding with the designing.
4. Special requests
Sometimes, your clients can have special requests and specifications for their name card design. Like inserting their logo, using specific design elements and more! Be upfront about whether the effect can be attained or suggest alternatives if it could not be created. If there are additional costs for special requests, make sure to bring it up and get an agreement in writing as verbal agreements can be unreliable and a grey area sometimes.
Your clients would also want to know how payment is made. Be clear in your explanation about payment terms- how they can make payment, where they can make payment, when their order is being processed after receiving the payment and more details. Trust is important when it comes to establishing a successful business transaction after all.
Here are 5 common questions your potential clients can often be found asking. Try to picture yourself as the client- what else would you want to know? Pitching sales can be something not everyone is good with but as long as you are able to answer truthfully with reasonable prices, it would be all your customer’s need. So practice, imagine what you would be asked and make sure you know the answers.