The type of logo design a company selects definitely has an impact on the brand’s performance and its popularity. Let us take a closer look at the five basic types of logos and how they can help to build a brand amongst the fiercest competitors:
Symbol logo types are logo designs comprising of unique brand marks identified only to specific companies. These symbols do not contain a company’s name in them or around them. Symbols use a single graphic and they cross cultural and geographical barriers. It is in this interest that leading multinational companies emphasize the use of branding.
Word mark logo types are text based logos that contain the company name. Word mark logo design concentrates all attention on the company. Small and middle sized companies are tipped to consider this type of logo design as it enhances company awareness. It is advisable to select a style that has a memorable, single-word name. Selecting the right typeface and font is a key ingredient to having a good logo design. The tip here is to create a logo that gives a sense of uniqueness and professionalism. Companies with word mark logos include Samsung, Disney, and Sony.
An emblem logo design involves putting text inside a symbol. The elements of the logo have to complement each other to ensure consistent branding; emblem logos are not as versatile as other styles. On the flip side emblem logos have the advantage of being concrete, making it simple to place them on small spaces. Emblem logos convey different messages, badges and shields suggest strength while animals and shapes imply a sense of interconnectedness with the ecosystem, geometric shapes imply professionalism, competence and most importantly strength.
Combination marks are logo designs which combine the company name and a symbol. By using the company name and the symbol, the combo logo design builds and reinforces the brand. Interestingly this logo design does not loose visual interest to customers since it maintains an attractive symbol in its constitution. Companies popular for this type of logo designs are Adidas and Coca-Cola.
Letter mark logo designs are typographic styles that use letters as logo representation of the company. Simplicity is important when creating a logo, and lettermarks are about as simple as it gets. They highlight the company’s initials rather than their full name. This can be crucial if the company’s name is long. Take a look at this, “HP” is much easier and catchier logo than “Hewlett-Packard.” Lettermarks are an efficient way to save on size and still provide an indication of your company’s name. Companies with letter logos include HP and EA.